Rethink with RE-THINK

Sometimes, making environmental changes seem impossible. The impact one person makes seems so insignificant compared to the amount of pollution and waste being caused every day. But with a group of people, the level of impact becomes noticeable and actual. That's why I discovered the non-profit organization—RE-THINK.

RE-THINK is an organization founded by Daniel Gruber and Jason Huang. The motivation behind RE-THINK was simple. While walking through Taiwan’s mountains and coastlines, founders Jason Huang, Daniel Gruber, and their friend Jeffrey could not accept seeing the environment overwhelmed by trash. So, they rolled up their sleeves and started cleaning beaches themselves. This small action eventually grew into a movement involving thousands of people, all with the same goal: to protect Taiwan's environment.

RE-THINK is no longer just a beach-cleaning group; it has developed into an organization that encourages people to rethink their relationships with the environment through education, public campaigns, and volunteer activities. In Taiwan, environmental issues are often hidden within everyday life. Overflowing trash bins, disposable packaging from convenience stores, cigarette butts on sidewalks, and polluted beaches slowly become things people stop noticing. Because these problems appear so normal, many people assume they are unavoidable. RE-THINK educated people by entering elementary school campuses to educate kids on the importance of environmental awareness, and launched projects such as the “The Guide Book of Marine Debris” and “Recycle Index” to help people better understand Taiwan’s waste and recycling systems.

Ways to Support and Volunteer:

• As an individual:

  • join the beach cleanup activities (the dates would be notified by RE-THINK's official line account!)

  • donate to them

  • serve as a Beach Cleanup Team Leader

  • volunteer as an Environmental Education Instructor

• As an environmental educator

  • Teach the Students A Must-Learn Lesson on Waste for Island Communities

  • Lead the Students' Trash Bin Redesign Workshops

  • Bringing the “Circular Nation” Board Game into Schools

Through these activities, RE-THINK is not only cleaning beaches or reducing waste, but also changing the way younger generations think about the environment. Instead of treating sustainability as something distant or impossible, the organization shows that environmental awareness can begin with small everyday actions and education.